Argos says: 'Argos has seen a 41 per cent rise in searches for decorative pots and garden ornaments over the last year, a trend which it attributes to "garden boasting". The phenomenon, which has been linked to the popularity of social media platforms Instagram and Pinterest, has resulted in Brits taking increased pride in the look and feel of their outdoor spaces. In fact, #instagarden has been used more than 700,000 times on Instagram.'
HB says: We're a houseproud nation and that extends to the great outdoors, too. Spring and summer is when we really get to see all of our beautiful flowers in the garden bloom so it's no surprise that we want to show it off, especially in this digital age.
Source : https://www.housebeautiful.com/uk/garden/g19155790/why-2018-is-the-year-of-the-garden/