Spring is a popular season for sprucing up your home with a fresh coat of paint. What’s this year’s hot colour? Yellow, according to a Dulux paints survey.
Just don’t call it yellow, say the experts at Dulux. Apparently, names like vanilla and buttercup are preferred.
I’ve pasted a media release from the folks at Dulux below:
It may not be our favourite colour, but when it comes to painting our walls, yellow is the number one choice worldwide.
That’s the finding of an international survey conducted on behalf of lead ing paint brand Dulux paint. The study shows that while blue is the most popular colour in the world, preferred by 36 per cent of people, the picture changes when you look at actual sales volume of paint colours.
“For every can of blue wall paint sold, you can almost fill an Olympic-size pool with the yellow paint that’s purchased over the counter ,” said Martin Tustin-Fuchs, brand director for Dulux paint, pointing out that yellow is actually cited as the least favourite colour worldwide, with only five per cent of people favouring it.
“When presented with paint swatches, however, most people seem to like yellow – as long as it’s called something other than yellow, that is, ” Tustin-Fuchs said. “Paint names like buttercup, vanilla and champagne are more attractive to consumers,” he said, listing Dulux’s Sugar Cane (50YY 83/143), Daisy Chain (45YY 79/376), Prairie Grass (35YY 61/431) and Kansas Corn (30YY 63/231) as the brand’s top-selling yellow paints.
Yellow works well in the home because it’s a w arm, happy colour that represents renewal and brightens spirits, he explains. Think sunshine, daffodils and t he trademark smiley face. While all kinds of yellow shades adorn Canadian walls, studies show off-white yellows take top spot in our homes. Tustin-Fuchs off ers these tips on how to pick the best shade of yellow for your rooms:
Sunny yellow: Infused with a tinge of orange, sunny yellow d oes wonders in lighting up a poorly-lit room. Try painting this bright shade on both walls and ceilings, and it will appear to mimic sunlight — even on cloudy days. Sunny yellow is said to increase awareness and stimulate creativity, spontaneity and the mind, making it an ideal choice for a kids’ playroom, study area or home office.
Mellow yellow: Cream tones tinted with yellow create a relaxing retreat in any living space. Soft and light, earthy yellows warm up smaller spaces, like bathrooms and vestibules, without overwhelming them. Warm yellow is also a good option for a master bedroom, depending on the mood you want to create. While red stimulates passion in a bedroom, yellow delivers a calm, spa-like atmosphere, which may provide a welcome sanctuary after a long day .
Citrus yellow: Known to energize and increase the appetite, cheery lemon yellow is a good option for eating areas. Reflecting a high amount of light, this shade works well in any kitchen or as an accent wall in a dining area. Framed in white moulding, bright yellow also brings an inviting feel to an entrance hall. Combine citrus yellow with black and white tones to creat e a stylish, uplifting colour scheme in any of these spaces.
Banana yellow: Warm tropical yellows work particularly well with neutral or wood furnishings. Best used in a family room or living area, banana yellow emits a welcoming, upbeat feel that wraps a person in warmth. To keep a yellow room from feeling too warm, add bold accent colours, such as green, turquoise or orange, through accessories.
“At times, a specific shade may become fashion able or unfashionable, but yellow in general never goes out of style,” Tustin-Fuchs said, adding that Dulux is all about bringing renewal into people’s lives, and yellow paint – no matter what the shade – is a fail-safe way to do just that. “Simply put , yellow paint is sunshine in a can,” he said.
For more information about Dulux paint, or to vi ew its 2013 paint palette, visit www.dulux.ca or a Dulux store near you.
Follow Irene Seiberling on Twitter at https://twitter.com/ISeiberling