Birmingham is getting another dose of Christmas sparkle, although it might be more minimalist than you expect.
With 68 days left until Christmas, signs of the festive season are starting to appear in the city.
And it says it's NOT too early for seasonal decorations.
The news comes just after we revealed that Selfridges in Birmingham has already started putting up its festive decorations ready for an October 20 launch.
And of course it's only a month until Birmingham's German Market opens as the centrepiece of the city's Christmas calendar.
Specialist technicians worked through the night to complete the seasonal setting, transforming John Lewis's atrium into its 2016 winter wonderland.
A crew from Springfield Decorations & Display abseiled down the atrium to put together the display by suspending birch Christmas trees and fairy lights from the ceiling.
This year’s theme is a mixture of coppers, whites and natural textures such as birchwood, combining to create what store bosses call a "Scandi-inspired" Christmas display.
Scandinavian-themed interior design is a hot trend at present, putting a focus on simple, clean layouts, muted colours and natural materials including pale wood.
John Lewis is known for its memorable Christmas adverts, spending £1 million in 2015 on a production that was set in outer space (and filmed at the Warner Bros studios in Hertfordshire).
But are you equally impressed with its minimalist Christmas decorations? And do you think it's still too early?
Lisa Williams, head of branch at John Lewis Birmingham, said: “Christmas is the busiest time of year for us here at John Lewis Birmingham.
"John Lewis has been planning Christmas 2016 for the past 18 months, and our Birmingham shop will be home home to over hundreds of different products, many of which are new and exclusive to John Lewis.
"There’s plenty of trees, decorations and gifts on offer, whether they’re transforming their home or looking for the perfect present for a loved one."
John Lewis said the decorations had NOT gone up too early - because it believes many customers are now thinking about Christmas.
A spokesman told the Birmingham Mail: "As the seasons change and the temperature drops, John Lewis shifts its focus to Christmas, installing its in-branch Christmas displays nationwide.
"For some it may seem a little early to start thinking about Christmas but now is the time many of our customers begin searching for inspiration for both decorations and gifts, as people start to prepare their homes for the festive season."
Source : http://www.birminghammail.co.uk/whats-on/whats-on-news/john-lewis-birmingham-christmas-decorations-12038035