MILAN — It wouldn't be Milan Design Week without the annual plethora of initiatives and product launches organized by fashion and luxury brands. Here is a roundup of some of the most eye-catching and innovative projects.The dialogue between fashion and design was at the center of the “Nina Chez Valentino” project on stage at the Valentino Milanese flagship on Via Montenapoleone. During Milan Design Week, five rooms of the store were revamped to accommodate a selection of furniture pieces from Nina Yashar’s prestigious Nilufar Gallery. The charming pieces were matched with iconic designs from the brand’s fall 2018 collection designed by Pierpaolo Piccioli, who for this range reworked specific themes and motifs he found in the fashion house’s rich archives. “I think in our current times there is the necessity and desire to reflect on the idea of identity,” Piccioli said. “I admire Nina’s approach, which is a mix of creativity and knowledge of the past. I think we share the same desire to create something timeless, which reflects the influences of the past but is totally present and personal.”[caption id="attachment_1202655454" align="aligncenter" width="1024"] Pierpaolo Piccioli sitting on the pink armchair part of the "Nina chez Valentino" project.[/caption]Bulgari developed an impressive installation to pay homage to the B.Zero1 jewelry line and to the company’s DNA. A mazelike itinerary covered in printed silk wallpaper featured several display cases showing the B.Zero1 production’s steps. Bulgari’s heritage codes were interpreted via three partnerships with international design studios, including artistic duo Ivan Navarro and Courtney Smith, Italian Storagemilano and Holland-based MVRDV. This last created a tunnellike mirrored room displaying the materials used at the brand’s different stores, including “a new, concrete and resin material developed [by MVRDV] with Delft University [of Technology], which will appear on the facade of the brand’s flagship in Kuala Lumpur,” explained Silvia Schwarzer, Bulgari interior design director.[caption id="attachment_1202655456" align="aligncenter" width="1000"] The Bulgari installation.[/caption]Loewe presented a range of 50 blankets and tapestries, available for special order, along with 12 limited-edition tote bags, on sale exclusively at the brand's Milan store until the global launch in October. These products were developed in collaboration with textile artisans scouted by the Spanish brand across Europe, Africa, India and South America. “Over the last years we’ve been working with so many different companies and artisans from [around] the world and I just thought how do we bring all that together?” said Loewe creative director Jonathan Anderson, explaining the decision behind this special collection. The proceeds from its sales will benefit charities supporting women in minority communities.[caption id="attachment_1202655459" align="aligncenter" width="1024"] Loewe blanket[/caption]Moschino partnered with Kartell on a new table lamp in the shape of the signature brand’s teddy bear. Wearing a white T-shirt, bearing the “This is not a Moschino toy” moniker, the lamp, created by Moschino creative director Jeremy Scott, reflects the playful attitude of the two companies. “Having been a longtime fan of Kartell, I feel so lucky to be included in their roster of collaborators, who rank as some of my biggest heroes,” Scott said.[caption id="attachment_1202655460" align="aligncenter" width="613"] Moschino lamp by Kartell.[/caption] The Luisa Beccaria brand made its interior design debut with a tableware collection, which is exclusively available for pre-orders at Moda Operandi. Reflecting the romantic, poetic and hyperfeminine aesthetic of the fashion house, the collection includes a high-end range of plates, glasses, tablecloths, table mats and napkin sets embellished with flowers and butterflies. Among the standouts presented with a suggestive installation at Lubar, the trendy café managed by Luisa Beccaria’s siblings Lucrezia and Ludovico Bonaccorsi, there was a beautiful linen eyelet tablecloth worked in white and green, as well as linen mats in pastel tones. [caption id="attachment_1202656494" align="aligncenter" width="1024"] Luisa Beccaria Home Collection for Moda Operandi.[/caption]Roberto Cavalli's creative director Paul Surridge presented a collection of luxurious crystal vases at the brand’s flagship. Available in a limited number of 100 pieces, they are produced by specialist Arnolfo di Cambio, a company established in Tuscany's Colle Val d’Elsa in 1945, which also manufactures the Roberto Cavalli Tableware collection. The sculptural creations, weighing between 20 and 30 kilos each, are developed in a chic color palette of Champagne, amber, gray and black and feature an abstract interpretation of the fashion house’s signature wild animal patterns.[caption id="attachment_1202656497" align="aligncenter" width="1024"] Roberto Cavalli creative director Paul Surridge.[/caption]
Antonio Marras’ boundless creativity gave shape to myriad projects, which the Sardinian designer and artist collected under the “Premiata Ditta Marras & Co.” program. “The months before Salone del Mobile were super busy, and I actually realize only now that we have done so many different things,” said Marras, who collaborated with several companies to develop many product ranges. For example, he teamed up with furniture-maker Saba to customize the company’s “New York” chairs and sofas with three new upholstery fabrics; he developed painted vases, dishes, tiles and pillows with Kiasmo; he designed and painted tablecloths, runners and aprons with linen specialist La Fabbrica del Lino and realized a new wallpaper for Wall & Decò. As in previous years, Marras installed a beautiful restaurant, managed with Italian fresh pasta producer La Famiglia Rana, inside his Milanese headquarters, where a flower shop was also created in the courtyard. Marras’ signature artistic style is also on show in the center of Milan, where an impressive 6,458-square-foot artwork realized by him covers the facade of the Teatro Lirico, which is being gutted and restored after being closed for 25 years, and where he staged his spring 2018 show.
[caption id="attachment_1202656640" align="aligncenter" width="1024"] Antonio Marras' Nonostante Marras showroom during Milan Design Week.[/caption]Ermenegildo Zegna presented Toyz, a collection of luxury lifestyle items for modern gentlemen. “Since the company celebrates its 50th anniversary this year, we were inspired by a fabric from 1968 [that] we developed in a new woven leather version, and that we used to craft the objects,” explained Ermenegildo Zegna's artistic director Alessandro Sartori. The collection, which will officially hit stores in November just in time for the holiday shopping, includes a record player, a soccer ball, headphones and a skipping rope, among others.
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