Aishwarya Balasubramanian and Priyanka Natesh are cousins in their early 20s. Yet it was not until boredom with their regular jobs and the wish to pursue their individual dreams brought them to a common discussion platform, that they realised they might have something common and concrete on their minds. Aishwarya wanted to do something that allowed her some time to pursue higher studies and Priyanka wanted to try out her bakes and goodies outside the closed circle she was catering to. Also the fact that one loves to eat and the other loves to bake made the partnership a good one for a food business. Without spending much time on their idea they discussed their ‘business plan’ with their parents. Food business was fine. But the girls wanted to run a food truck and name it ‘Women on wheels’ (W.O.W) “That was a concern for our parents; mostly about our safety. So when we started, one of our parents would be there with us for safety and to understand the crowd that came to buy our food stuff,” says Aishwarya.
Sweet truck Aishwarya and Priyanka at their truck parked in Sainikpuri, some of their adorable looking desserts
Source : http://www.thehindu.com/life-and-style/food/this-dessert-van-in-hyderabad-is-simply-wow/article22395538.ece#!